For companies with expertise across teams

Put your expertise in front of the right people.

Your team’s expertise is hard to see from the outside, and marketing has to chase the people behind it. Tellshift helps turn real project knowledge into posts and explanations for your intended audience, giving people a reason to start a relevant conversation.

Try it with one updateExplore the workflow

Marketing and communication leads · companies around 100 people

From your work to a useful conversation

Fictional example

Prepared post · excerpt

Make it your example

From the work to the conversation.

Change the format, inspect the source and explore what comes next.

Fictional example · existing workflow

One workshop. A useful explanation.

Bring a team’s practical knowledge into a conversation people can join.

Tellshift/ Example workspace

A public update, ready to review

Revision 1 · Editing
Try an output format

Wording 1/2

Prepared examples · actions stay on this page

About this example

A simplified view of Tellshift’s existing capture, draft, review and learning flow. Both formats and wording choices are prepared examples.

In the app, accepting a learning review creates a planned next-cycle action. It does not change approved content or publish anything.

Project continuity, changing pace and organizer workspaces are proposed extensions. This example illustrates the existing editorial flow.

The friction

The expertise is there. Your audience rarely sees it.

An expert remembers the difficult decision. A project lead knows what can be shared. Marketing has to bring both together before a useful explanation can reach the right audience.

Reach a relevant audience

Bring permitted project knowledge into posts, event conversations and follow-ups chosen for the people you want to reach.

Make your expertise tangible

Show concrete decisions, examples and limitations so prospective customers can understand how your team approaches their problem.

Open better conversations

Give interested people a specific question or next step. Use their replies to identify a useful discussion, demonstration or follow-up.

Why Tellshift

Why Tellshift for your company’s expertise?

  1. Start close to the work

    A focused expert contribution gives the editor concrete decisions, examples and limitations to explain. The source remains available for review.

  2. Give coordination an owner

    A designated editor and reviewer know which claims need attention and whose permission is needed. Expert time stays focused on the substance.

  3. Make the next conversation more useful

    Use the questions raised by a first explanation to decide which evidence or expert contribution the next campaign needs.

The workflow, roles and pace

Who this is for

Marketing and communication leads in companies of around 100 people, working with a few busy experts and designated reviewers. Expert availability, client permission and review responsibilities set the pace.

A first useful result

A focused campaign brief

One project, one intended audience, one communication goal, and named source and review responsibilities.

A first workflow to explore

  1. Choose one project and one audience

    Start with a real client question, project lesson, or service you need to explain. Name the person coordinating the campaign.

  2. Collect a focused contribution

    Ask one expert for the detail that matters. Identify what is confidential, uncertain, or unsuitable for external use.

  3. Prepare and review the explanation

    Turn the permitted material into a useful draft. The designated author and reviewer check its claims and intended audience.

  4. Learn from the response

    Examine relevant replies and questions. Bring the next question back to the right expert rather than asking everyone for more content.

What adapts to your situation

Contributors and responsibilities

Keep contribution, authorship, factual review, and publication authority explicit. Company headcount does not determine the number of active voices.

Timing and dependencies

Plan around client permission, expert availability, and launches. A team can move quickly when those conditions are met.

Channels and audiences

Choose the few formats that help the intended audience. Recheck permission when a draft moves to a new account or context.

A method you can use now

One work update. Two useful voices.

Turn one concrete project lesson into a company explanation and a personal post, each with its own audience, point of view and next step.

Read the guide and copy the templateUnderstand the inputs

A first project

Start with one project and one expert.

Bring material you are allowed to use and a real audience question. Agree the review responsibilities and a useful first output before starting.

What a first pilot would include

  • A focused campaign brief

    One project, one intended audience, one communication goal, and named source and review responsibilities.

  • A reviewed content draft

    An explanation in an agreed format, with supporting source material and a clear list of unresolved claims.

  • A first learning review

    A record of the responses observed, the expert/editor effort, and the next question to address.

Discuss a team pilot

Proposed starting scope: one campaign and one contributing expert. Agree the format, review windows, manual steps, delivery count and price before beginning.

As your context changes